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They also conduct complex roundups of in-house marketing data, like their recent post on the make-up of new Match users in If that's not enough, you can get more dating tips from Happen , Match.
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They curate stories from their own community. There's no better way to market your product than by sharing stories straight from your users. PlentyofFish also has a large number of users and a well-engaged blog. The Plenty of Fish blog features articles with tips on everything from finding love to getting over a breakup.
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While it touches on a familiar territory, the sheer quality of writing and story topics keeps these posts fascinating. The dating wesbsite also runs a fantastic YouTube channel hosted by dating coach Sarah Gooding, which doles out great online dating tips in viral-quality videos that seem to regularly break one million views.
5 Dating Websites That Rock at Content Marketing
PlentyofFish takes advantage of the power of video in their content marketing strategy by running their own successful YouTube channel. It's primarily focused on dating advice, but is more tailored towards the insecure feelings many experience while dating. This approach works wonderfully because through content, eHarmony shows its audience they understand these feelings. Their headlines perfectly balance comfort with education, all while while looking highly shareable, for example: They understand their audience!
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If you want to see a variety of content, check out the Zoosk blog. It offers practical, evidence-based advice for those navigating online dating. The site also features a regular advice column from " Joan Actually ," an in-house dating expert, answering dating questions directly from users.
There's also a Zoosk YouTube channel with videos featuring the theme "First Comes Like," showing the importance of the first smile, greeting and date -- long before the "L word" is ever uttered. They take questions from their community and turn them into content via the "Joan Actually" series.
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Which dating sites do you love for their content marketing? Share your thoughts with us below. Introducing Scripted Cruise Control: Membership does not include content.
So there you have it — our top 4 dating sites for professionals. The League is basically Tinder for elitists. Once a two-way message exchange has occurred, there are no further time restrictions. Upgrading comes with another time-saving benefit: Once in, you have access to monthly events scheduled at high-end venues around the world where members can network and mingle.
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Any unemployed, aspiring artist can join in just a few clicks. You can find some diamonds in the rough without investing a ton of time, all it takes is some smart advanced searches i. Online dating is difficult — you need carefully curated photos, an eye catching profile, and clever messages to get responses.
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